Survy2222 Essay Example | Topics and Well Written Essays - 250 words

Survy2222 - Essay Example border, drug cash is everywhere in Mexico. The money generated from drugs has propped up the countrys banking system. The money helps the countries ride out the financial crisis and aid the countrys economy. Narcotic drug get smuggled into Mexico mostly from the US at an approximate cost of $100. This money gets to books and accounts of construction firms, bars, and restaurants. Once the money gets settled into such accounts, the police cannot trace it. In western Mexico, drug cartels own hospitals and real estates. In the US as well, drug cartels own big car wash companies. The level of technology and education in the US and Mexico influences the drug trade. The drug cartels are highly organized. The traffickers employ the finest brains. They use the most modern equipment and technologies in producing, transporting, and distributing their drugs. This enables the big drug traffickers to run and finance their operations without into contact with the drugs. This facilitates the drug trafficking business (European Parliament). In the US people with a college education had a lower prevalence of illegal drug use compared to those without a college education. According to Common Sense for Drug Policy, college graduates who used drugs were 5.7 percent. People who had high school education or below and used drugs totaled to 11.2

Marketing Campaign for a Successful Product Launch Essay - 3

Marketing Campaign for a Successful Product Launch - Essay Example outhern Africa market will seek to inform the senior management team of the multinational company on how each of the selected promotional tool is appropriate in accomplishing the marketing objectives as well as the overall business objectives. Secondly, the manager in-charge of the South African market will demonstrate in this report how the recommended promotional tools will be implemented in order to make the marketing campaign successful. In most occasions when a business enterprise seeks to venture into a new market or it is about to release a new brand of product or service into the market, it usually engages in aggressive marketing campaigns. The marketing campaigns are mainly intended to create greater hype in the market, which will make the target audience eager to try or experience the newly released product and/ or service. In addition, the marketing campaign should be able to sustain the long-term growth of the business in the market or increased sales of the new product and/ or service. This therefore means that the marketing campaign should be devised properly in the first place to guarantee success of the entire process; this is according to Hollensen (2010). In this present report, Nokia’s manager for the Southern Africa market seeks to convince the company senior management team that the promotional tools he has picked are the most appropriate and effective in ensuring that both Nokia Lumia 920 and 820 record success in the South African market. For the purpose of carrying out a successful marketing campaign in South Africa, the manager in charge of the Southern Africa market picked four promotional tools that comprise of advertising, sales promotion, direct marketing, and public relations. Hollensen (2010) in her studies described advertising, as any form of marketing communication that is used to reinforce what the target audience already knows about the product or service, and to convince, or encourage the target audience to purchase the